martes, 3 de septiembre de 2013

Android KitKat unveiled in Google surprise move

Google is calling the next version of its mobile operating system Android KitKat, the news comes as a surprise as the firm had previously indicated version 4.4 of the OS would be Key Lime Pie.
The decision to brand the software with the name of Nestle's chocolate bar is likely to be seen as a marketing coup for the Swiss food and beverage maker.

Executives from the two firms met face to face at a secret event held at Mobile World Congress in Barcelona in February to finalise the details.
To promote the alliance, Nestle now plans to deliver more than 50 million chocolate bars featuring the Android mascot to shops in 19 markets, including the UK, US, Brazil, India, Japan and Russia.
The packaging had to be produced in advance over the past two months. But despite the scale of the operation, the two firms managed to keep the story a secret,


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