McDonald’s sues Australian town for rejecting its fast food

Plans by fast food giant McDonald’s to build its first restaurant in the Australian town of Tecoma, located in the state of Victoria, are being challenged by nearly 100,000 individuals who recently signed a petition demanding that McDonald’s stay out of the area. According to Yahoo! TV in Australia, representatives from an activist group known as BurgerOff recently flew 10,000 miles to the McDonald’s global headquarters near Chicago to deliver the petition and signatures, which company officials reportedly refused to touch.

For over two years, BurgerOff and the people of Tecoma have been fighting to keep McDonald’s out of their town, pointing out that the company’s intent to build a large, 24-hour drive-thru location near an elementary school would be “a giant advertisement for junk food” for young children who would walk by it daily. But according to the International Business Times, this massive grassroots effort that has included public demonstrations, flash mobs, social media and other forms of community outreach has thus far been unsuccessful at thwarting McDonald’s plans.

So to raise the stakes, BurgerOff went straight to the heart of the beast, bringing along signs, petitions and plenty of fervor, which has put the effort in the global spotlight. The group even set up little inflatable kangaroos at a busy McDonald’s location in Chicago, which helped draw even more attention. The ultimate goal of the protest, of course, is to show McDonald’s that it is not welcome in Tecoma and needs to look elsewhere for its expansion endeavors.